• Contact
  • About
  • ISSN 3049-9739
  • Authors and editors
NEWSLETTER SIGN UP
EVENTS
West England Bylines
Advertisement
  • Home
    • Get involved
  • News
  • Politics
  • Society
  • Business
  • Features
  • Region
VIDEO
No Result
View All Result
  • Home
    • Get involved
  • News
  • Politics
  • Society
  • Business
  • Features
  • Region
No Result
View All Result
West England Bylines
Home Region

Paradise is a Cheltenham industrial estate

Guy Maughfling details some of the pleasures to be had in and around Cheltenham

Guy Maughfling by Guy Maughfling
24 July 2020
in Region, Transport
Reading Time: 4 mins read
A A
The smell of bread when you walk in! The choice! Not just bloomers and baguettes, but proper butter croissants (Photo: Boulangerie Artisan)

The smell of bread when you walk in! The choice! Not just bloomers and baguettes, but proper butter croissants (Photo: Boulangerie Artisan)

Share on Bluesky

In France, a skinny man died of a big disease with a little name
By chance his girlfriend came across a needle and soon she did the same
Prince: Sign O The Times

At the end of January I was on a conference call in a hotel room in Prague discussing the logistics for a six month job in Trinidad: could we fly direct with a quick stop over in St Lucia? Were there planes back overnight on a Friday? Would carnival make hotel bookings difficult?

By the end of March I was in the kitchen at home discussing the logistics for a five minute trip to buy bread: should I take the car or walk? Would there be space to park? Would all the bread be gone by the time I got there?

The job in Trinidad never happened, of course. It’s true that sitting out a global pandemic on a beach in the Caribbean where the death total is still in single figures, would make a great story; it’s also the case that it would be incredibly bad form when the family is locked down on Plague Island.

Of course, there are pleasures to be had from being here. It’s quieter than usual, the air is cleaner, people actually speak to each other, key workers get thanks to go with their low pay. And then there’s the French bakery.

For the past year I’ve been going to La Boulangerie Artisan, which is tucked away on a small industrial park in Cheltenham. It really is what the name says: a French bakery with genuine French bakers who speak in accented English. There’s a small counter inside the bakery’s wooden, windowed front, and behind it different types of bread stacked on wooden shelves. The smell of bread when you walk in! The choice! Not just bloomers and baguettes, but proper butter croissants that haven’t been mass-produced and transported halfway across the country, as well as pain au chocolate, cinnamon buns, almond croissants.

Then, in March things started to change. You couldn’t go inside the bakery, but were served from a hatch while standing behind a yellow line that had been chalked on the ground at a safe distance. Payment was by card only. A first experience of social distance queueing was one day during race week, when there were three people already waiting to be served.

And suddenly the bakery had gone viral, though happily not in a life-threatening way. As we entered a half-hearted “proper” lockdown, numbers on a Saturday multiplied; by 8am opening time, the queue was stretching out of the car park and snaking down the road with 30 or 40 customers waiting half an hour or more to reach the yellow line in front of the hatch.

How very ‘Cheltenham’: forget the photos of people sitting in their cars in traffic jams waiting for hamburgers at ‘drive-thrus’. Here people come with their partners, children and dogs to buy delicious fresh bread. They greet others and chat; it’s a social occasion. If you walk or cycle there, two of the permitted reasons for being outside can be achieved at the same time (exercise and food shopping) and you get to share an experience with friends from other households – a precious commodity when we are all stuck in our cells the whole day. In the car park you can get decent fresh coffee and cottage industry stalls offering vegetables and wine have appeared.

Who’d have thought that one of the rare joys of 2020 would be sitting on a wall in an industrial park eating a croissant and drinking coffee from a plastic cup? It beats lying in the sun on a tropical island’s sandy beach.

Which is just as well: the Prince song I referred to above, was released in 1987 when AIDS was at the forefront of people’s minds. We still haven’t found a vaccine for that over 30 years later. We could be in this for the long haul.

Previous Post

So, what really happens if there’s ‘no deal’?

Next Post

What does ‘health for all’ really mean?

Guy Maughfling

Guy Maughfling

Guy was born in Herefordshire; his family has lived in Cheltenham since 1980. After graduating in Philosophy, Politics & Economics, Guy qualified as a chartered accountant since when he has advised numerous private and public sector enterprises in Africa, Europe, Australia and the USA. He lived in Delft in the Netherlands from 2001-2005; whilst there he worked with the Competition Directive of European Commission as well as Competition Authorities in Belgium, Netherlands and Denmark. He has spent much time in Africa, living in Kenya from 1989 to 1995 and again from 2005-13 during which time he was a partner in PwC leading their consulting business in Tanzania, Uganda and Rwanda. Guy is now an independent consultant and divides him time between Cheltenham and Crete.

Related Posts

Two old cars parked on a European square
Economy

An automotive challenge: the European nations still driving outdated vehicles

by Rebecca Kotey
5 September 2026
Two people holding a red banner reading "No more oil. Save the climate. Afford to live."
Climate Emergency

New Burnham Government: more oil and gas?

by The Editor
28 July 2026
Murals on the Highway 103 overpass, Beechfield Lakeside Timberlea trail
Environment

Crossings by Ben Goldfarb: a review of his remarkable account of road ecology

by Jon Hill
28 July 2026
Poster for the event depicting foliage in darkness
Oxfordshire

Willow Wenda exhibition opens at the Westbury People’s Gallery

by The Editor
13 July 2026
Two women facing mounted security cameras
Broken Britain

The 15-minute city isn’t a conspiracy: it’s already here

by Rosie Sargent
8 July 2026
Next Post
Photo: https://www.flickr.com/photos/britishredcross/4397471329

What does 'health for all' really mean?

PLEASE SUPPORT OUR CROWDFUNDER

BROWSE BY TAGS

Advice Arctic Artificial Intelligence Autism Best for Britain Brexit Bristol climate Climate Change Community Cotswolds Craftivism Democracy Development Domestic Violence Economics Education Environment EU Farage Flood Gaza General Election Global Warming Housing Human Nature Oxford Pedestrian Planning pollution Populism Press release Private Equity Putin Region sewage technology Traffic Transport Trump University of Oxford VAWG video Westbury People's Gallery World War II
West England Bylines

We are a not-for-profit citizen journalism publication. Our aim is to publish well-written, fact-based articles and opinion pieces on subjects that are of interest to people in West England and beyond.

West England Bylines is a trading brand of Bylines Networks Limited which is separate to, but allied with, Byline Times.

Learn more about us

No Result
View All Result
  • About
  • Authors and editors
  • Complaints
  • Contact Us
  • Donate
  • Get involved
  • Letters
  • Privacy
  • Network Map
  • Network RSS Feeds
  • Submission guidelines
  • Download the Bylines Network App

© 2020-2026 West England Bylines. Powerful Citizen Journalism. ISSN 3049-9739

No Result
View All Result
  • News
    • Brexit
    • Education
    • Environment
    • Europe
    • Health
    • Media
    • Transport
    • World
  • Business
    • Economy
    • Energy
    • Farming
    • Technology
    • Trade
  • Features
    • Broken Britain
    • Climate Emergency
    • Ukraine Conflict
    • Women in Focus
  • Politics
    • Democracy
    • Electoral Reform
    • Equality
    • Human Rights
    • Immigration
  • Society
    • Book Reviews
    • Culture
    • Dance
    • Food
    • Heritage
    • Music
    • Poetry
    • Sport
  • Region
    • Bristol and Bath
    • Gloucestershire
    • Herefordshire and Worcestershire
    • Oxfordshire
    • Swindon
    • Wiltshire
    • Society
  • Opinion
  • Cartoons
  • Events
  • Sewage Watch
  • Get involved
  • Authors and editors

Newsletter sign up

CROWDFUNDER

© 2020-2026 West England Bylines. Powerful Citizen Journalism. ISSN 3049-9739