The Dark Side of Social Media – The ‘Alternative Influencer’

According to Niccolò Machiavelli (who never heard of the internet let alone an alternative influencer): “Men judge generally more by the eye than by the hand, for everyone can see and few can feel. Everyone sees what you appear to be, few really know what you are.” (Niccolò Machiavelli, The Prince, 1532). This is a […]